Author: Akanksha O

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The Blue And The Orange – Gozocabs

Trust and Enthusiasm…..this is what the “blue” and the “orange” colors primarily signify. Colors possess a magical ability to influence. They can express the harsh through the soft. And so, I hereby relate this magic of these two colors with the magic that Gozo aspires to bring to what we do, how we do it and for whom we do it.

Blue and Orange:The colors of Gozo, are for the trust and loyalty that we thrive to build among the people and for the enthusiasm that we propose while in this process. We serve to delight, both the people who work for us and the people whom we work for. Hereby I elaborate this mere relationship of colors to our business….

We are Blue, because we instill loyalty and propagate trust:

1.) We offer you a cost advantage by optimizing the charges as you pay only for one way, when you travel one-way.

2.) You are assured of the authentication and validation of both the driver and the vehicle in your service.

3.) You are well within your comfort of technology while booking with us because Gozo at its core is a technology for revolution.

4.) You are rescued out of the hassle of pricing before booking with us as our charges are genuine and transparent.

5.) You get what you primarily pay for: safety and convenience.

We are Orange, because we are enthusiasts who work to make sure we deliver our best with every single service we provide:

1.) Our focus is solely on outstation taxis and hence we not only have trained drivers but “EXPERIENCED DRIVERS” who “KNOW” specific routes and are courteous.

2.) The vehicle in your service goes through a 32-points mandatory fitness test before it hits the road.

3.) Our pricing is fair and fixed, including toll taxes etc and is optimized by having you pay only for one way.

4.) We maintain a regular account of the feedbacks: appreciating and complaining. And are responsive towards both.

Our core belief is in the transformation of outstation travel in India. We believe that we operate as a technology for revolution. And more than anything our colors express this belief.

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People’s Choice Award: Is Gozo a Nominee?

Quite a dramatic title! Isn’t it? That’s because it just occurred to me that every entity or enterprise in every business is competing and thriving to become “The People’s Choice”. We want people to see only and only us. Today the target is not to compete in the market but to dominate it. And I find it amazing…..” Work and aim to dominate the industry, don’t just compete in it”. It definitely sounds amazing.

gozo

So the question: Is Gozo a nominee too? Would definitely not leave us on barren lands because customer is the king and who doesn’t want to be the king of the kings! But how do we present our nomination, how do we convince people to make us their only choice. Here’s how:

Gozo in Spanish stands for Delight. And that is what we aim at. We exist as outstation taxi-travel giant in India to delight—-our customers, our partners. We are very much aware of the hazards of outstation travel in India, also the haggling behind the booking of cabs/taxies, negotiating prices, authorizing service and their providers, and yet sighing over the pathetic travel trend we have in India. And therefore we are here not just as taxi service providers but as an idea of transforming the torments of travel in India into a delight.

When I joined Gozo as an intern I was told a story….the story of Gozo. It was founded by a group of men not because they were running bankrupt and wanted to make quick money or because they were unemployed and fed of nagging about scarcity of opportunity and this went in to create one for themselves. It was because they found themselves and others sighing about the disasters behind travel in India and started with Gozo: helping India drive across as an engine for social change. I felt aligned to their cause and said yes. And now that I work for them….. with them, I realize its much more than just another profit maximization strategy in the market.

“Grahak Devo Bhavah!!!” is what we believe in. Fundamentally what a customer expects from his travel is comfort, convenience and safety at reasonable prices. That’s exactly what we assure—-a quality service, licensed and authorized vehicle and driver, fair prices. “Travel one way, Pay for one way“ says our logo. We make sure that our customers pay only for what they want to pay. If you travel one way with Gozo, you pay for one way. Our prices include toll, service charges, other state bills and taxes and thus we you save the haggling for negotiations. Our drivers are well informed, properly groomed and licensed. We help you avoid cutting corners or promoting illegal business activities. We are reliable and efficient.

So, are we a nominee? A big Yes. Because we are clean and white, both at our cause and work. Can we become the People’s Choice? Well, that I leave to you.