The ultimate goal for any business is to make a profit. However, gaining customer trust is a far more important step before a business can be growing into a profit-making entity.
Pricing is the most sensitive and vital element for any business. You want to be priced in the market so your product is attractive to customers and that it also helps you make a fair & sustainable profit.
Inter-city taxi travel is our business. Our game is about enabling our clients to travel one-way and pay for one-way. In our practice, pricing is key and as a philosophy our pricing is about “Fair’s fair…”. We attempt at delivering our best at a cost that’s justified and fair to our customers, our operators and to us. We believe that a good business is built by creating a win-win situation for all involved.
Outstation travel in India is a havoc. It has innumerable potholes that are more than enough to take the fun out of any trip or ride. When we travel, its never fun to negotiate – at the back of our mind we want the best service at a fair price and we’re (atleast I am) always worried about negotiating so hard that the service I receive is compromised. An unscrupulous taxi operator has no qualms about offering a customer with rock-bottom pricing to win their business. However, the story does not end there. It continues on with one or more issues like hidden charges for tolls, petrol allowances, excess kilometers, night charges and many other creative schemes to extort money from the client.
At Gozo, we live by a higher standard….We PRICE OUR SERVICES TO VALUE WHAT YOU VALUE! Because the ‘value of our service’ is what you pay for. With Gozo…
1.) You are well-informed of our prices and what is included in the quoted amount – We call this Gozo Tranparency
2.) You don’t have to pay for a round trips if you are only going one-way – We call this Tru-Fares.
3.) Our drivers are compensated well to serve you. We do not tolerate anyone associated with Gozo to attempt tricking you or charging you for anything that’s more than justified and reasonable. We rather have your business for life that attempt to get a few extra rupees from you first time. We’re here for the long term and not the one time transaction – This is our Ethos and that’s what we are about.
4.) We work hard to ensure that your trip starts on time, is comfortable and take every step in our control to make it easy for you. Our trip ambassadors are here to help you however we can. – That’s Gozo comfort
5.) We take security and compliance seriously and that’s why every vehicle assigned by Gozo is a commercial vehicle (yellow license plate) and we require that customers DO NOT RIDE unless the vehicle license plate is yellow and the number matches the number provided by Gozo. – This is called Gozo service.
And above all we believe fundamentally that customers value comfort and convenience and this is the core expectation that they board a taxi with. So while our prices may not be the lowest and we may not be offering you the lowest and craziest coupon code or discount – our focus is on delivering quality and the fairest price for a sustainable service. Because in the end – you get what you pay for.